Luckinfo Ocean Refreshing Base Serum Momo Takai nā Wai Ho Cheung

Ko te hoahoa Luckinfo Ocean Refreshing Base Serum Momo Takai nā Wai Ho Cheung he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Luckinfo Ocean Refreshing Base Serum Momo Takai

nā Wai Ho Cheung

Kiritaki: Luckinfo

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

15,269

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #131384

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Luckinfo Ocean Refreshing Base Serum Momo Takai

He iti noa te mata o te pouaka, he uaua, ko te whakaahua ngaru i taia ki raro kia paoro ki nga kai moana. Ko tetahi waahanga o te whakaahua ka kitea ki raro hei whakarangatira i te mata koma, me te kukume i nga kaiwhakamahi ki te whakatuwhera i te pouaka. Ka hukapapa te pounamu ki runga ki te whakawhiti i te ngaro mai i te taupoki peara ma ki tetahi wahi maramara, me te uhi i te ranunga kapua ka puta i te wa e wiri ana; ka noho marama te pounamu karaihe ki raro ki te whakaatu i te topata kikorangi ahurei ma te hangarau parataiao hinu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Luckinfo Ocean Refreshing Base Serum Momo Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Luckinfo Ocean Refreshing Base Serum Momo Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Luckinfo Ocean Refreshing Base Serum Momo Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Inenga & Pēketanga: Width 50mm x Depth 50mm x Height 95mm
Tūtohu: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Hangarau Whakanao: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Wero Hoahoa: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Rangahau: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Whakaaweawe: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Roanga o te Kaupapa: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Rerenga Mahi: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.