Voila Cool Stuff Ko Te Takai Aihikirimi nā Kamal Rizk - Bold Branding

Ko te hoahoa Voila Cool Stuff Ko Te Takai Aihikirimi nā Kamal Rizk - Bold Branding he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2022

Voila Cool Stuff Ko Te Takai Aihikirimi

nā Kamal Rizk - Bold Branding

Kiritaki: Voila Dessert Shop

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

22,155

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #131926

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Voila Cool Stuff Ko Te Takai Aihikirimi

He raupapa tenei o nga kohinga mo te 9 hoahoa reka aihikirimi, whakakotahi i raro i te tohu tohu kotahi, na te kaihoahoa e whakarereke te whakaaturanga o te aihikirimi. I hangaia e ia he kaupapa hou e whakaarohia ana e ia nga momo reka i roto i te ahua o nga hua tohu me nga tauira waihonga, te tuhi tuhi taketake, me nga tae hou e tika ana hei whakanui i nga waahanga hoahoa. Ka hanga ano e te hoahoa te ariā o te reka na roto i te tohu arero e whakamahia ana i roto i nga awhe katoa, me te whakaputa i te ahua rereke o te rongo.

Te Whakamihi

Mō te A' Design Award Rino

Ko Voila Cool Stuff Ko Te Takai Aihikirimi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Voila Cool Stuff Ko Te Takai Aihikirimi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Voila Cool Stuff Ko Te Takai Aihikirimi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Inenga & Pēketanga: Various Tapered Paper Ice Cream Containers
Tūtohu: branding, packaging, packaging, illustration, typography, icecream, identity
Hangarau Whakanao: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Wero Hoahoa: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Rangahau: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Whakaaweawe: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Roanga o te Kaupapa: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Rerenga Mahi: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Ngā Mema o te Rōpū: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager