Ko te hoahoa Shengming Shijia Pouaka Koha Tī nā Hangzhou Xianlin Tea Co., Ltd. he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.
HiriwaTakai· 2022
Shengming Shijia Pouaka Koha Tī
nā Hangzhou Xianlin Tea Co., Ltd.
Kiritaki: Hangzhou Xianlin Tea Co., Ltd.
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #133573Te Hoahoa
Mō Shengming Shijia Pouaka Koha Tī
Ko Shengming Shijia he pouaka koha tī e whakaatu ana i ngā tirohanga ā-rohe e hono ana ki te ahurea tī. Ka whakaahua anō te pouaka o waho i te tirohanga e mōhiotia ana ko ngā Poka e Toru e Whakaata ana i te Marama, he mea hanga mai i te pepa me ngā tikanga tā me te whakatapa. Ko te tae matua he kikorangi mangumangu, e whakamahara ana ki te pō. Ka honoa ngā wāhanga rua kua putaputa i te pouaka o waho hei hanga i te marama tino kī i mua i te whakatuwheratanga o te kōpaki. Ka kumea te pouaka o waho mai i ngā taha e rua, e whakaatu ana i ngā tā marama porotaka kua whakaraupapatia pai i runga i te pouaka o roto. Ka honoa e te hoahoa tētahi tirohanga ā-rohe rongonui ki te āhua marino o te whakamātau tī.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Shengming Shijia Pouaka Koha Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shengming Shijia Pouaka Koha Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shengming Shijia Pouaka Koha Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Hangarau Whakanao
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Wero Hoahoa
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Rangahau
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Whakaaweawe
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Roanga o te Kaupapa
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Rerenga Mahi
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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