Ko te hoahoa Corso Takai Rama nā Mateus Morgan he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Corso Takai Rama

nā Mateus Morgan

Kiritaki: Morgan Studio

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #136393

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Corso Takai Rama

I whakaaweawea te kaihanga e ngā mata taimana, e whakaata ana i te mārama ki runga i tētahi tauira maha-koki mai i ngā taha katoa. I hoahoatia te pouaka kia rite ki tētahi pouaka taonga, hei whakapiki i te uara kitea o te hua kounga teitei. I hoahoatia te takai kia whai āhua hou, engari kāore e ngaro atu i te tūturu. Ko te hoahoa pātara e rite ana ki ngā mata taonga, ā, ko te pouaka e whakamahara ana ki tētahi pouaka taonga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Corso Takai Rama te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Corso Takai Rama he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Corso Takai Rama he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Inenga & Pēketanga: 29x14x14cm
Tūtohu: rum, packaging, corso, bottle, beverage, drink
Hangarau Whakanao: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Wero Hoahoa: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Rangahau: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Whakaaweawe: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Roanga o te Kaupapa: It toke around 2 months to finish
Ngā Mema o te Rōpū: Mateus Morgan