By Beth Ko Te Kohinga Taapiri Collagen nā Angela Spindler

Ko te hoahoa By Beth Ko Te Kohinga Taapiri Collagen nā Angela Spindler he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2022

By Beth Ko Te Kohinga Taapiri Collagen

nā Angela Spindler

Kiritaki: Depot Creative

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137495

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō By Beth Ko Te Kohinga Taapiri Collagen

I tonohia te umanga ki te hanga i tetahi punaha tuakiri ataata me te hoahoa whakakakahu, tae atu ki tetahi oko kua tohua mo tenei whare taonga papai. Mena ka taea i kowhiria nga rawa katoa i runga i o raatau tohu taiao, mai i te whakamahinga o te para i muri i nga kaihoko, nga pepa FSC me nga waituhi-a-iini. Ka whakamahia e te kohinga te papatae tae o nga tae kaakaariki me nga kaera kaariki marama, nga rawa o te kounga teitei, nga hanganga me nga whakaotinga taarua kia puta ai te ahua o nga taonga papai me te mana.

Te Whakamihi

Mō te A' Design Award Koura

Ko By Beth Ko Te Kohinga Taapiri Collagen te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko By Beth Ko Te Kohinga Taapiri Collagen he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a By Beth Ko Te Kohinga Taapiri Collagen i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Inenga & Pēketanga: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tūtohu: Beauty, Luxury, Premium
Hangarau Whakanao: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Wero Hoahoa: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Rangahau: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Whakaaweawe: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Roanga o te Kaupapa: June 2020-July 2021, Sydney Australia
Rerenga Mahi: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Ngā Mema o te Rōpū: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson