Hometown Flavor Takai Pāunu Raihi nā Changshu Institute of Technology

Ko te hoahoa Hometown Flavor Takai Pāunu Raihi nā Changshu Institute of Technology he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Hometown Flavor Takai Pāunu Raihi

nā Changshu Institute of Technology

Kiritaki: Changshu Institute of Technology

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,643

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #138716

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hometown Flavor Takai Pāunu Raihi

Kei Yunnan he maha ngā rōpū iwi iti, ā, he rerekē ō rātou ake āhuatanga kai. Hei kai tūturu matua e tū ana mō Yunnan, ka taea e ngā pāunu raihi te whakakotahi ki tētahi rauemi me tētahi tikanga tunu hoki kia puta ai ngā reka rerekē. Mā te kawe o ngā pāunu raihi, kua whakawhanake, kua hoahoa hoki ngā kaihanga i tēnei rārangi hua pāunu raihi o Yunnan mā te whakakotahi i ngā kākahu o ngā iwi taketake o Yunnan me ngā reka o ngā iwi taketake. Mā te hangarau whakaora kai hou, ka whakatairangahia te reka o Yunnan ki te ao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Hometown Flavor Takai Pāunu Raihi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hometown Flavor Takai Pāunu Raihi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hometown Flavor Takai Pāunu Raihi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Inenga & Pēketanga: Width 145mm x Length 200mm x Height 40mm
Tūtohu: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Hangarau Whakanao: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Wero Hoahoa: How to use vision to express taste is the most challenging part of design.
Rangahau: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Whakaaweawe: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Roanga o te Kaupapa: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Rerenga Mahi: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Ngā Mema o te Rōpū: Liu Sirong
Whakamana Whakaahua: Image#1: Illustrator, Liu Sirong, Portrait, 2020.