Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai nā Olga Takhtarova

Ko te hoahoa Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai nā Olga Takhtarova he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai

nā Olga Takhtarova

Kiritaki: Sot B&d

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,211

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139422

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai

Tuhinga Pukapuka: Ko Siela he hoahoa whakakete kaipupuri mō tētahi raupapa huanga whakapaipai mā ngā tamariki. Ka whakamahia e te hoahoa nei he ngongo kirihou mā, 75 ml te rahi, kua whakapaipaitia ki te tā mata me te tā papa. Kei te pokapū o te hoahoa ngā whakaahua kua whakaahuatia, ā, ka puta mai tētahi ahua kotahi i ngā wāhi me ngā horopaki rerekē puta noa i te raupapa. Ka āwhina ngā tohu tae i ngā kaihoko ki te wehewehe i ngā huanga. Kua whakaitihia ngā kupu tuhi ki te iti rawa, kia mōhiotia tonutia ai te huanga tika i runga i te papa toa. Ko te mata mā e pupuri ana i ngā whakaahua kia mārama, kia ngāwari ai te tirohanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Inenga & Pēketanga: Plastic tube cream bottle 75 ml. White color
Tūtohu: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Hangarau Whakanao: Screen and pad printing method
Wero Hoahoa: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Rangahau: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Whakaaweawe: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Roanga o te Kaupapa: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Rerenga Mahi: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.