Ko te hoahoa Kellipops Takai nā Antonia Skaraki he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Kellipops Takai

nā Antonia Skaraki

Kiritaki: Viap

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

16,819

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #141266

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kellipops Takai

Whakapūmau; Hiahia; Tiakarete i ngā wā katoa. Whakaarohia a Charlie me te Whare Tiakarete. He aha te āhua o tētahi rā ki reira? Ka pōhutuhūtu mai ngā hānene tiakarete i roto i ō rātou anga, me te kaha whakamīharo, ka kanikani haere i tō taha, e karanga ana i a koe kia kanikani tahi, kia whakaae rātou mōu. I te tuatahi, i kite ngā kaihanga i ā rātou mā te whakaaro nui, ā, i rongo hoki i te pahū. I titiro rātou ki roto i ō rātou anga, ā, i kōrero ki te wairua. Kātahi ka hoahoatia. Mā tō rātou oro, tō rātou anga, ngā āhuatanga o te ua, me ngā tae kaha e tangi ana i te hiahia mutunga kore mō rātou.

Te Whakamihi

Mō te A' Design Award Rino

Ko Kellipops Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Kellipops Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Kellipops Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Inenga & Pēketanga: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tūtohu: Rebranding, packaging design, snack, chocolate snack
Hangarau Whakanao: Plastic Doypack
Whakaaweawe: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Roanga o te Kaupapa: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Ngā Mema o te Rōpū: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas