Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti nā Responsive Spaces and Michael Holzer

Ko te hoahoa Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti nā Responsive Spaces and Michael Holzer he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakaaturanga.

KouraWhakaaturanga· 2023

Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti

nā Responsive Spaces and Michael Holzer

Kiritaki: Creative Region / City of Linz

Kaitoa o te A' Design Award Koura i te Wāhanga Whakaaturanga

540,171

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144465

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti

He hoha nga matapihi toa. Ina koa na te mate urutomo Covid-19 kua noho nga matapihi toa he mea tino ohorere mo te taone nui o Linz. Engari, i nga waahi nui puta noa i te taone nui, ko aua waahi he waahi whakaaturanga kaore ano kia whakamahia hei whakamahi pai i tenei wa. No reira ko tenei whakaurunga matapihi toa motuhake me te kaupapa o "Spot On" i muri mai i whakawhanakehia. Ko nga whakaurunga rama tauwhitiwhiti ka huri i nga matapihi kau ki roto i nga mahi toi whakahihiri me nga mahi toi, me te tuku i nga pakihi o te rohe he waahi mo te wa poto. Tatou. Aroha. Linz.

Te Whakamihi

Mō te A' Design Award Koura

Ko Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Spot On Ko Te Whakaurunga Rama Tauwhitiwhiti i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Inenga & Pēketanga: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tūtohu: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Hangarau Whakanao: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Wero Hoahoa: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Rangahau: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Whakaaweawe: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Roanga o te Kaupapa: Since August 2021 in Linz
Rerenga Mahi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Ngā Mema o te Rōpū: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Whakamana Whakaahua: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus