Qingjiu Te Pūhera Wāina nā Shenzhen Jinjia New Smart-pkg Co., Ltd

Ko te hoahoa Qingjiu Te Pūhera Wāina nā Shenzhen Jinjia New Smart-pkg Co., Ltd he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Qingjiu Te Pūhera Wāina

nā Shenzhen Jinjia New Smart-pkg Co., Ltd

Kiritaki: Shenzhen Jinjia new Smartpackaging co.,Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144519

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Qingjiu Te Pūhera Wāina

He hoahoa pūhera a Qingjiu i waihangatia mō tētahi wāina i whakaritea mō ngā wāhine. He karaehe te pounamu, ā, kua whakaotihia te pouaka o waho ki te tā konganuku. I ahu mai te āhua o te pounamu i te hanga o te tinana wahine, e whakaatu ana i tētahi āhuatanga rangatira, huatau hoki e ahu mai ana i ngā tikanga o te Rāwhiti me te Uru. He kakano hihiri kei te wāhanga o runga o te pounamu e rerekē ana ki te wāhanga māmore o raro. Kua wehea te hanganga o te pouaka e ngā rārangi kōpiko e whakamahara ana ki te tinana. E 300 mm te teitei o te pouaka, e 120 mm te roa, ā, e 115 mm te whānui. Ka huakina te pūhera mai i mua, ā, ka hurihia te taupoki kia tuwhera.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Qingjiu Te Pūhera Wāina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Qingjiu Te Pūhera Wāina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Qingjiu Te Pūhera Wāina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Inenga & Pēketanga: The box is 300mm high, 120mm long and 115mm wide.
Tūtohu: Women, whisky, bionic, elegant, packaging
Hangarau Whakanao: The bottle is made of glass and the packaging is foil stamped.
Wero Hoahoa: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Rangahau: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Whakaaweawe: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Roanga o te Kaupapa: The project will be started in Shenzhen in April 2022, completed in August 2022.
Rerenga Mahi: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Ngā Mema o te Rōpū: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng