Hei Hu Hall Te Pūhera Whakairi Kakara nā Jing-Yi Li

Ko te hoahoa Hei Hu Hall Te Pūhera Whakairi Kakara nā Jing-Yi Li he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Hei Hu Hall Te Pūhera Whakairi Kakara

nā Jing-Yi Li

Kiritaki: Hei Hu Hall Incense

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

24,828

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145272

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hei Hu Hall Te Pūhera Whakairi Kakara

He huinga hoahoa pūhera kakara a Hei Hu Hall i hangaia mā tētahi kaihanga kakara nō Taiwana. E tekau mā rua ngā hoahoa pūhera kua whakarōpūtia ki ngā raupapa e toru: Te Karakia ki ngā Atua, Te Whakamaharatanga ki ngā Tūpuna, me Te Hā o te Kakara. Ko te mahi toi e ahu mai ana i ngā kararehe waimarie e rima e kitea ana i ngā whare karakia tuku iho o Taiwana, tae atu ki te Kylin, te Manu Phoenix Hainamana, te Honu Wairua, te Tarākona me te Taika Mā. Ko ngā rārangi waitara me ngā āhua ā-āhuahanga e hanga ana i ngā tauira. He rerekē ngā rahi o ngā pouaka i runga i te kakara kei roto. Ko te whāinga o te hoahoa he whakahou i tētahi ahumahi tuku iho me te tohatoha i te ahurea waimarie o Taiwana ki te hunga rangatahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Hei Hu Hall Te Pūhera Whakairi Kakara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hei Hu Hall Te Pūhera Whakairi Kakara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hei Hu Hall Te Pūhera Whakairi Kakara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package—Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to folster people’s understanding of Taiwanese auspicious culture.
Inenga & Pēketanga: Worship to Gods Series L6.5*W5.5*H49.5cm (Incense Stick), L14.5*W14.5*H5cm (Incense Coil); Memorial to Ancestors Series L6.5*W5.5*H39.5cm (Incense Stick); Taste of Incense Series L3*W2.7*H22.7cm (Lying down Incense), L16.7*W8*H4.5cm (Small Incense Coil)
Tūtohu: Taiwan, Hei Hu Hall Incense, Taiwanese culture, Wu Xing, Five Auspicious Animals of Ancient China, Book of Changes, I Ching, Buddhism, Taoism, Confucianism
Hangarau Whakanao: We are good at using emblems to embody the meanings in Taiwanese culture. On the package, one can see combination of symbolic emblems and unique auspicious symbols. With a variety of box dimensions and their inner contents, each box implies the blessing of religious culture in Taiwan.
Wero Hoahoa: Our challenges is to deeply folster the native industry and the religious belief culture. We infuse new artistic form and designs into the package and attract the young generation to get involved with this traditional industry in Taiwan.
Rangahau: We studied into the cultural trace of the hundred-year religious beliefs in Taiwan, covering from the Chinese cultural classic Book of Change, a variety of decorations of folk temples in Taiwan, to varied auspicious folk blessing catchphrases over the past century. In addition to the worship of the five auspicious beasts, the ancient ancestors believe in the varied auspicious symbols. For example, the vase frequently appears in the painting of ancient artists. The Chinese word “vase” carries a homophone with the word “peace” and therefore is regarded as a symbol of peace. In temples or folk arts, the Diospyros Kaki often appears to embody the message “Everything goes well,” because the word “Diospyros Kaki” carries a homophone with the word “things” in Chinese characters. The ancient ancestors call spiders as “happy spiders”. When encountering a spider hanging from a web silk, it means “Happiness comes from the heaven.” Inspired by these blessing phrases, we infuse these elements into the package and pass down the cultural knowledge.
Whakaaweawe: The design of the incense package was inspired by the ancient auspicious beasts found in traditional temples in Taiwan—including the Kylin (a hooved chimeric creature), the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger—together with catchphrases of folklore blessings. The artwork adopts the designs of abstract lines and geometrical characters. When combined together, the artwork forges a unique pattern that is very different from the traditional incense packaging. Creating a new image for the traditional industry, we expect to foster the culture of religious beliefs in Taiwan and help the young to change the stereotype of this traditional industry.
Roanga o te Kaupapa: The project started in May 2021 and finished in September 2022 in Taiwan Changhua.
Rerenga Mahi: Hei Hu Hall Incense comes from a factory in Changhua, Taiwan. Over 30 years of establishment, the industry has been facing competing pressure from online markets and chosen to transfer into a private-owned brand and continue to cultivate the culture of religious belief.