Dukang Liquor Te Tāpekatanga Pounamu Waipiro nā Tiger Pan

Ko te hoahoa Dukang Liquor Te Tāpekatanga Pounamu Waipiro nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Dukang Liquor Te Tāpekatanga Pounamu Waipiro

nā Tiger Pan

Kiritaki: Luoyang Dukang Wine Group Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

33,493

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145418

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dukang Liquor Te Tāpekatanga Pounamu Waipiro

He hoahoa tāpekatanga a Dukang Liquor mō tētahi waipiro baijiu nō Haina. Kua hangaia te pounamu mai i runga ki raro kia puta ai te āhua waitara o Cao Cao, he rautaki hōia, he kaitito rongonui o mua, nāna nei ngā whiti i puta ai te ingoa o te waitohu. Ko te pōtae o te pounamu e whakamahara ana ki ngā pōtae o ngā āpiha o te wā i muri i te ao o Han, ā, kua whakairotia te tinana kia rite ki te kākahu roa, e pai ai hoki te pupuri mārō. Ka whakamahia te karaehe hei whakakapi i te uku e kitea nuitia ana i ngā waitohu pēnei, nō reira ka whiwhi te mata i te kanapa me te hanga papatanga. Kua whakapaipaitia te pouaka o waho ki tētahi peita vector o Luoyang, te tāone matua o nehe.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Dukang Liquor Te Tāpekatanga Pounamu Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Dukang Liquor Te Tāpekatanga Pounamu Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Dukang Liquor Te Tāpekatanga Pounamu Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Inenga & Pēketanga: Bottle size: 294mm x 88mm
Tūtohu: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Hangarau Whakanao: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Wero Hoahoa: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Rangahau: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Whakaaweawe: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Roanga o te Kaupapa: The project lasts 4 month, designed in Shenzhen.
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Pātene: Tiger Pan
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan