Lay's More Belgian Really Impossible Te Tākai Kai nā PepsiCo Design and Innovation

Ko te hoahoa Lay's More Belgian Really Impossible Te Tākai Kai nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Lay's More Belgian Really Impossible Te Tākai Kai

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Lay's More Belgian Really Impossible Te Tākai Kai

Ko Lay's More Belgian Really Impossible he hoahoa tākai putanga iti mō ngā maramara rīwai e hokona ana i Peretiama. E whakaatu ana te tākai i ngā hā hou e rua o te rohe i whakawhanaketia me Brussels Ketjep. I pōwhiritia ngā kaihoko o Peretiama ki te tuku ariā hoahoa e whai āhua kaha ai o te rohe, ā, ko ngā ariā e rua i tino pōtitia i whakaaturia me te whakahua i ngā ingoa o ngā kaihanga ki runga i ngā tākai. He urupare tēnei huarahi ki tētahi mākete kai paramanawa e tukuna ana e ngā waitohu ā-rohe ngā hā me ngā kerēme e hāngai ana. Ko te whāinga o te hoahoa he pupuri i ngā kaihoko o nāianei o te waitohu Lay's me te kukume mai i ētahi atu hou.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Lay's More Belgian Really Impossible Te Tākai Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lay's More Belgian Really Impossible Te Tākai Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lay's More Belgian Really Impossible Te Tākai Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Whakaaweawe: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Pānuitia te Pānui Pāpāho

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