Naked Nature Ko Te Paramanawa Paramanawa nā Angela Spindler

Ko te hoahoa Naked Nature Ko Te Paramanawa Paramanawa nā Angela Spindler he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Naked Nature Ko Te Paramanawa Paramanawa

nā Angela Spindler

Kiritaki: Depot Creative

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

18,956

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150326

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Naked Nature Ko Te Paramanawa Paramanawa

Ka korero a Nature Tahanga ki tetahi ao kua hoki mai ano ki te taiao. I hangaia e te kaihoahoa he hoahoa me te rautaki waha mo te waitohu tae atu ki nga hoahoa kapi katoa. Ko nga mea reka o te waitohu ka whakahuahia ma te tuhi tuhi-a-ringa-a-ringa e pupuhi ana mai i te kete, he tohu ki nga mea kakara o roto kaore e taea te pupuri. He takaro, he pono hoki te reo o te waitohu penei i te kohinga. Ko te ahua mata o te pae ka kitea i roto i ona tohu toiwhiu, ma te whakamahi i te takai wairākau kaainga. Ko nga SRT's he CMYK kua taia me te 1 te tae me te parani wai satin katoa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Naked Nature Ko Te Paramanawa Paramanawa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Naked Nature Ko Te Paramanawa Paramanawa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Naked Nature Ko Te Paramanawa Paramanawa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Inenga & Pēketanga: Compostable rewind (@home)
Tūtohu: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Hangarau Whakanao: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Wero Hoahoa: Securing vibrant colours on an uncoated compostable stock
Whakaaweawe: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Roanga o te Kaupapa: 12 months, Sydney Australia
Rerenga Mahi: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Ngā Mema o te Rōpū: Angela Spindler, Designer /Creative Director