Chilled Milk Te Kaata nā Kazuo Fukushima and Haruka Takeuchi

Ko te hoahoa Chilled Milk Te Kaata nā Kazuo Fukushima and Haruka Takeuchi he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Chilled Milk Te Kaata

nā Kazuo Fukushima and Haruka Takeuchi

Kiritaki: Meiji China Investment Co.,Ltd.

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

17,340

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150429

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Chilled Milk Te Kaata

Ko te miraka hou reka ka taea anake e nga kau e whakatipuria ana i roto i te taiao pai. A, e waatea ana nga kau ki te uru ki nga kai whakauru he pai nga matūkai. Ko te hiranga nga kau kounga teitei o tenei hua. Ko te kounga teitei e whakaatuhia ana i roto i te ta tae koura, a ko nga whakaahua kua tuhia e te ringa e whakaatu ana i te reka o te taiao. I tua atu, ko te tarutaru i te waha o te kau e whakaatu ana i te pai o te taiao whakatipuranga. Ko te tohu kau koura he tohu mo tenei hua. A he pai mo te maakete Hainamana.

Te Whakamihi

Mō te A' Design Award Rino

Ko Chilled Milk Te Kaata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Chilled Milk Te Kaata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Chilled Milk Te Kaata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Inenga & Pēketanga: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tūtohu: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Hangarau Whakanao: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Wero Hoahoa: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Rangahau: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Whakaaweawe: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Roanga o te Kaupapa: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Rerenga Mahi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Pātene: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Ngā Mema o te Rōpū: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Whakamana Whakaahua: Photographer: Zhu Jie