Pinna Olive Oils Tapanga nā Giovanni Murgia

Ko te hoahoa Pinna Olive Oils Tapanga nā Giovanni Murgia he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Pinna Olive Oils Tapanga

nā Giovanni Murgia

Kiritaki: Fratelli Pinna

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

14,198

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150744

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pinna Olive Oils Tapanga

Ko te hoahoa mo enei ipu hinu oriwa he ahua iti me te ma, ko te tohu anake i te rereketanga nui i waenga i te ma o te pounamu me nga tae kua tohua o nga huānga i runga i te tapanga. Ko te whainga o te kaupapa ki te hanga i tetahi hoahoa o naianei, iti me te whakaihiihi ki te tuku i te tirohanga a Fratelli Pinna, he taurite i waenga i nga uara o te auaha me te hiranga o te whai pakiaka ki te whenua. Ko tenei huinga e kore e taea te wehea ka tukuna ma te kupu whakataurite i whakaaweahia e te mahi a te kaihoahoa o Sardinian me te kaitoi a Eugenio Tavolara.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Pinna Olive Oils Tapanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pinna Olive Oils Tapanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pinna Olive Oils Tapanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Inenga & Pēketanga: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tūtohu: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Hangarau Whakanao: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Wero Hoahoa: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Rangahau: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Whakaaweawe: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Roanga o te Kaupapa: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Rerenga Mahi: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Ngā Mema o te Rōpū: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Whakamana Whakaahua: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023