Big N Ben Ngā Takai Āihi Kirīmi nā Mohsen Koofiani

Ko te hoahoa Big N Ben Ngā Takai Āihi Kirīmi nā Mohsen Koofiani he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Big N Ben Ngā Takai Āihi Kirīmi

nā Mohsen Koofiani

Kiritaki: Big N Ben

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152038

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Big N Ben Ngā Takai Āihi Kirīmi

He tae kapo-ā-karu kei tēnei hoahoa. Ko te whakamahi i ngā tauira hoahoa tawhito me ngā tae rerekē me ngā kīpuaki rongonui o Ingarangi, kua whakaaturia i te āhua māmā, ā, he kōrero motuhake tā tēnā, tā tēnā, kei roto i ngā āhuatanga o tēnei kohinga hoahoa. Kei te rite ki te kōrero ngā kīpuaki, me te kimi i tētahi mea. Ko ngā hoahoa e whakaatu ana i te ingoa waitohu me tōna whenua. I te taha o te takai, kua whakaaturia tika te momo hua me ōna ihirangi.

Te Whakamihi

Mō te A' Design Award Rino

Ko Big N Ben Ngā Takai Āihi Kirīmi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Big N Ben Ngā Takai Āihi Kirīmi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Big N Ben Ngā Takai Āihi Kirīmi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Inenga & Pēketanga: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tūtohu: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Hangarau Whakanao: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Wero Hoahoa: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Rangahau: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Whakaaweawe: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Roanga o te Kaupapa: This project started in November 2022 and continues until now.
Rerenga Mahi: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Whakamana Whakaahua: All of the images: Illustrator / Creator: Mohsen Koofiani