Forty-Nine Union Liquor Te Whakapaparanga Waipiro nā Yamin Zhu

Ko te hoahoa Forty-Nine Union Liquor Te Whakapaparanga Waipiro nā Yamin Zhu he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2024

Forty-Nine Union Liquor Te Whakapaparanga Waipiro

nā Yamin Zhu

Kiritaki: Forty-Nine Union Design Department

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

159,069

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #152984

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Forty-Nine Union Liquor Te Whakapaparanga Waipiro

Ko tēnei kohinga e whakaatu ana i te kōhua pōhēriāna mā, nō te tāone i Haina, te wāhi tipu rongonui o te mahi toi pōhēriāna. Ka hono mai te tūwehe e whakapaipai ana i te hoahoa mai i te Rānatanga Shang rongonui, me ngā kapu inu iti e whā me te oko paraihe i hangaia mai i te pōhēriāna kikorangi mā whai kiri-raro. Kua whakaaturia whaihuatanga ki roto i te pouaka rākau whanui. Ko ia āhuatanga he tohu pūkākā o te wairua ahurea Hainīhi, e whakapūmau ana i ngā mātāpono toitū o te tūhura, te manawaroa me te tiaki i te tohungatanga taonga tuku iho.

Te Whakamihi

Mō te A' Design Award Koura

Ko Forty-Nine Union Liquor Te Whakapaparanga Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Forty-Nine Union Liquor Te Whakapaparanga Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Forty-Nine Union Liquor Te Whakapaparanga Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Inenga & Pēketanga: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tūtohu: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Hangarau Whakanao: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Wero Hoahoa: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Rangahau: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Whakaaweawe: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Roanga o te Kaupapa: The project started in April 2023 in Shanxi, China and finished in May 2023.
Rerenga Mahi: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Pātene: 202330374354.2
202330374352.3
202330374350.4
202330374346.8