Peke ki te ihirangi
Satine Fresh Milk Te Kōpaki Miraka nā Pesign

Ko te hoahoa Satine Fresh Milk Te Kōpaki Miraka nā Pesign he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2024

Satine Fresh Milk Te Kōpaki Miraka

nā Pesign

Kiritaki: Yili Group

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

14,877

Ngā Tae

Te Hoahoa

Mō Satine Fresh Milk Te Kōpaki Miraka

Ko Satine Fresh Milk he hoahoatanga kōpaki mō tētahi hua miraka hōu, he mea whakarite motuhake. Ko te ipu he āhua rite ki te kēne miraka, ā, he mea hanga mai i te kirihou PE ka pirau. Ko te whakaahua he pane tarakona e karapotia ana e ngā kapua whai waimarie me ngā puāwai, he tohu tuku iho mō te Tau Hōu. Ko te tikanga poka i whakaawehia e te toi matapihi tuku iho e hanga ana i te tauira ātaahua. Whai muri i te inu i te miraka, ka taea te kōpaki te whakamahi anō e ngā tamariki hei pēke waimarie mō ngā rare, hei rama pō, hei rama hararei rānei. Ko ēnei ara whakamahinga anō e whakaiti ana i te para me te whakaroa i te ora o te kōpaki hararei.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Satine Fresh Milk Te Kōpaki Miraka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Satine Fresh Milk Te Kōpaki Miraka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Satine Fresh Milk Te Kōpaki Miraka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inenga & Pēketanga
80mmx80mmx145mm
Tūtohu
Interactive ,Limited edition ,Experience innovation
Hangarau Whakanao
Degradable PE plastic
Wero Hoahoa
The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Rangahau
Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Whakaaweawe
The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Roanga o te Kaupapa
The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Rerenga Mahi
After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Ngā Mema o te Rōpū
Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua

Kaitautoko

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