Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine nā Shen Duan

Ko te hoahoa Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine nā Shen Duan he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine

nā Shen Duan

Kiritaki: Eco Surecare

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

12,098

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160696

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine

Ko Eco Surecare he hoahoa whakakikorua mo te tarau kakahu a nga wahine. E whai ana te whakakikorua i tetahi ahua whakaaturanga ngawari me te iti o nga taputapu, he mea whakapaipai te huinga tae me nga raina ngawari, kaha hoki. Ka hangaia te hanganga mai i te kotahi wahanga, ka whakaputaina kaore he pi hei hono, na reira ka penapena i nga rauemi. Ko nga taha o te pouaka e hanga ana i tetahi ahua tapatoru, na reira ka taea te tuunga o nga pouaka kia rereke te takoto, ka whakaiti hoki i te waahi kawe tata ki te whakarima o tetahi wahanga. Ka whakamahia he pepa e taea ana te hangaihou me te pirau. Kei roto i te pouaka he tapanga korero hauora, ka kitea i te wa e whakatuwheratia ana te pouaka.

Te Whakamihi

Mō te A' Design Award Rino

Ko Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Eco Surecare Te Mahi Matua: Te Whakakikorua mo te Tarau Kakahu Wahine mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Inenga & Pēketanga: Width 168mm x Depth 32mm x Height 150mm
Tūtohu: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Hangarau Whakanao: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Wero Hoahoa: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Rangahau: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Whakaaweawe: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Roanga o te Kaupapa: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Rerenga Mahi: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Whakamana Whakaahua: Photographer/Designer Shen Duan