Nai Pouaka Hinu Ōriwa me te Pōtara nā Antonia Skaraki

Ko te hoahoa Nai Pouaka Hinu Ōriwa me te Pōtara nā Antonia Skaraki he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Nai Pouaka Hinu Ōriwa me te Pōtara

nā Antonia Skaraki

Kiritaki: A|S Strategy, Branding & Communication

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161547

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nai Pouaka Hinu Ōriwa me te Pōtara

Ko te pūranga Nai e whakahōu ana i te manamanahanga me te whakarerekētanga mā te whakamahi anō i te māpara kua whakarerea hei pouaka motuhake mō te hinu ōriwa papai. I whakaawe mai i te huringanga a Michelangelo i te māpara i paopao ki te whakapakoko rongonui a David, ko ia pūranga he tohu o te whakahoutanga. Ko te Νai mārama, ko te Āe i te reo Kariki, e wero ana i te Kāo, ngā kaha kino o te paopao, e whakaatu ana i te āheitanga mō ngā wāhi tuarua. Kāore noa te hoahoa nei e tiaki ana i ngā kai o roto, engari e kawe ana hoki i tētahi karere ā-hapori mō te tūmanako me te takitahitanga, e whakaatu ana ko ngā mea e whakarerea ana ka taea te huri hei whakaaweawe miharo mō te whakaaro pai.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nai Pouaka Hinu Ōriwa me te Pōtara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nai Pouaka Hinu Ōriwa me te Pōtara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nai Pouaka Hinu Ōriwa me te Pōtara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Inenga & Pēketanga: Width 200 x 200 x 200 mm / Marble Cube Box
Tūtohu: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Hangarau Whakanao: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Wero Hoahoa: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Rangahau: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Whakaaweawe: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Roanga o te Kaupapa: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Rerenga Mahi: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Pātene: Copyrights belong to Antonia Skaraki, 2024
Whakamana Whakaahua: Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos