Ko te hoahoa Luna Alpina Pouaka nā Arman Auzhanov he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Luna Alpina Pouaka

nā Arman Auzhanov

Kiritaki: Eurasia Elite

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,600

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163103

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Luna Alpina Pouaka

I hanga e Arman Auzhanov, he kaitoi nō Katatānga, tētahi kaupapa vodka whakaoti mō te rāngai teitei. I whakamahi ia i ngā whakaahua o te Marama me te Ātea hei tohu tikanga mārama i ahu mai i ngā rauemi hangarau hou. Ko te whakatakoto e ahu ana i ngā tūāpapa hokohoko motuhake e rua: te taha kare-ā-roto (ka hanga te vodka i roto i ngā wā o te Marama) me te taha whakaaro tika (ka horoia mā te tātari pōhatu Marama). Ko te pōtara āhua motuhake he pokanga ki raro, ka rite ki ngā poka o te Marama. Mō te tapanga i whakamahi ia i te rauemi me ngā tioata iti e hanga ana i te āhua neke o te rangi whetū, me te Karu Fresnel mō te āhua o te Marama. Ka whakaoti te pouaka taonga anamata i te whakaahua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Luna Alpina Pouaka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Luna Alpina Pouaka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Luna Alpina Pouaka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Inenga & Pēketanga: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tūtohu: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Hangarau Whakanao: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Wero Hoahoa: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Rangahau: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Whakaaweawe: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Roanga o te Kaupapa: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Rerenga Mahi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Pātene: Copyrights belong to Arman Auzhanov, 2021-2024