Easeye Te Mahinga Kōpaki Taiora Āpiti nā Byhealth Co., Ltd.

Ko te hoahoa Easeye Te Mahinga Kōpaki Taiora Āpiti nā Byhealth Co., Ltd. he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Easeye Te Mahinga Kōpaki Taiora Āpiti

nā Byhealth Co., Ltd.

Kiritaki: Creative Department of BYHEALTH Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

26,583

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163245

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Easeye Te Mahinga Kōpaki Taiora Āpiti

Ko Easeye he hoahoa kōpaki mō tētahi taiora āpiti mō ngā karu o ngā tamariki. Ka whakakapi ngā whakaahua kararehe ātaahua i te āhua o ngā kōpaki rongoā tawhito, ā, ka whakaheke i te āwangawanga o ngā tamariki ki ngā hua rite ki te rongoā. Ka kukume ngā karu kanapa o ngā kararehe i te aro, ā, ka whakaatu i te painga o te hua mō te kitenga. Ko te reta e o te ingoa waitohu kua tuhia hei karu nui. Kua hangaia te taupoki pounamu mā te whakarewa werohanga tae-toru. Ka ngāwari te tīhae o te mowhiti kukume 13 mm, ā, ka tuwhera te taupoki āhua marama-piko mā te ringa kotahi. Ka mau tonu te taupoki ki te pounamu kia kore ai e ngaro.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Easeye Te Mahinga Kōpaki Taiora Āpiti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Easeye Te Mahinga Kōpaki Taiora Āpiti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Easeye Te Mahinga Kōpaki Taiora Āpiti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Inenga & Pēketanga: Length 50mm x width 50mm x height 107mm
Tūtohu: Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Hangarau Whakanao: The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Wero Hoahoa: Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Rangahau: Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Whakaaweawe: Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Roanga o te Kaupapa: The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Rerenga Mahi: The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Pātene: Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
Ngā Mema o te Rōpū: Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda
Whakamana Whakaahua: Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee