Xijiu Matured Liquor Te Pūhera Waipiro nā Chengdu Times Fashion Art Design Co., Ltd

Ko te hoahoa Xijiu Matured Liquor Te Pūhera Waipiro nā Chengdu Times Fashion Art Design Co., Ltd he kaitoa whakahirahira o te 2025 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2025

Xijiu Matured Liquor Te Pūhera Waipiro

nā Chengdu Times Fashion Art Design Co., Ltd

Kiritaki: Guizhou Xijiu Co..ltd

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

1,199,187

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163642

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xijiu Matured Liquor Te Pūhera Waipiro

Ko Xijiu Matured Liquor he hoahoa pūhera mō tētahi rārangi waipiro Hainamana. Ka mau tonu te pounamu i te āhua taramu rongonui o te waitohu, ā, ka tohu hoki ki te āhua porowhita o tētahi taonga e puritia ana i te Whare Taonga o te Kīngitanga (Palace Museum), he āhua e hono ana ki te tutukitanga me te rangimārie i roto i ngā tikanga tuku iho o Haina. Ko ngā tau pakeke, arā te 15 me te 30 tau, kua whakairotia mā te taiaho hei rīpene rere. Kei te taupoki tētahi āhua waimarie whā-taha, ā, ka huaki, ka kati māmā noa. Kei roto, he whakaahua taketake i te momo whakairo rākau e whakaatu ana i te whenua i te taha o te Awa o Chishui me ngā kai hanga waipiro. He māmā te pouaka o waho ki te kawe me te penapena.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Xijiu Matured Liquor Te Pūhera Waipiro te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Xijiu Matured Liquor Te Pūhera Waipiro i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Xijiu Matured Liquor Te Pūhera Waipiro tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Inenga & Pēketanga: 150mm*50mm*180mm
Tūtohu: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Hangarau Whakanao: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Wero Hoahoa: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Rangahau: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Whakaaweawe: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Roanga o te Kaupapa: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Rerenga Mahi: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Ngā Mema o te Rōpū: Xiaohu Feng
Xian Huo
Lei Wang