West Lake Beer Te Tāpaki Pia nā China Resources Snow Breweries

Ko te hoahoa West Lake Beer Te Tāpaki Pia nā China Resources Snow Breweries he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

West Lake Beer Te Tāpaki Pia

nā China Resources Snow Breweries

Kiritaki: China Resources Snow Breweries

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,476

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163374

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō West Lake Beer Te Tāpaki Pia

He hoahoa tāpaki a West Lake Beer mō te pia ipu karaehe. E whai ana te hoahoa i ngā ātaahua o te Roto Hauāuru i Hangzhou, e whakamāori ana i te Piriti Whati me ngā Kōpua e Toru e Whakaata ana i te Marama hei tohu ataata waitara. Ka honoa e te momotuhi te tuhi hīri ki te momo tuhituhi ā-ringa o te Ao Rangatiratanga o Song. Kua whakaotia te pouaka o waho ki te pere kōura me tētahi kiriata rehu kia māeneene ai te pānga ā-ringa. He karaehe kākāriki kounga rawa te ipu, e whakaiti ana i te hihi ultraviolet, ā, ka āwhina i te pupuri i te hā o te pia. Ko ngā pourewa kōhatu e whakaaturia ana i runga i te ipu e tohu ana i te kaha o ia hā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko West Lake Beer Te Tāpaki Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko West Lake Beer Te Tāpaki Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko West Lake Beer Te Tāpaki Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Inenga & Pēketanga: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tūtohu: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Hangarau Whakanao: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Wero Hoahoa: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Rangahau: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Whakaaweawe: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Roanga o te Kaupapa: The project was designed and developed in December 2022 in Beijing.
Rerenga Mahi: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Ngā Mema o te Rōpū: Qiguang Li, Celine Zhou, Xiaowei He