Snack Kōpaki nā Kazuo Fukushima and Haruka Takeuchi

Ko te hoahoa Snack Kōpaki nā Kazuo Fukushima and Haruka Takeuchi he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Snack Kōpaki

nā Kazuo Fukushima and Haruka Takeuchi

Kiritaki: Dali Foods

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Snack Kōpaki

Ko te whakahou kōpaki kai tūkeke e huri ana i te tuakiri tirohanga o Haochidian, he waitohu kai tūkeke Hainamana kua mau. Ko te hoahoa e whakanui ana i tētahi huarahi hou, tākaro me te momotuhi pakari, he tohu menemene hei tohu i te koa, me ngā whakaahua rere e whakaatu ana i te āhua pākinikini. Ko ngā huinga tae motuhake hei wehe i ia reka mō te mōhiotanga māmā me te ātaahua kaha i runga whata. Ko ngā taipitopito whakawhati me te tā UV pito ka tāpiri i tētahi pā whaihua, āhua teitei, e whakapai ana i te whakauru o te kaihoko. I te whakatautika i te tikanga me te aohou, ka tono te kōpaki ki ngā kaihoko pono, ki ngā rangatahi hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Snack Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Snack Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Snack Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Inenga & Pēketanga: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Tūtohu: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Hangarau Whakanao: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Wero Hoahoa: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Rangahau: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Whakaaweawe: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Roanga o te Kaupapa: The project started in May 2022 and finished in January 2023 in Shanghai.
Rerenga Mahi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Pātene: Copyrights belong to Dali Foods
Ngā Mema o te Rōpū: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Whakamana Whakaahua: Photographer: Zhu Jie