Romance Syrup nā Mohammadreza Eslamparast

Ko te hoahoa Romance Syrup nā Mohammadreza Eslamparast he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Romance Syrup

nā Mohammadreza Eslamparast

Kiritaki: Romance

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169819

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Te Hoahoa

Mō Romance Syrup

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Romance Syrup te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Romance Syrup he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Romance Syrup he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique.
The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
Inenga & Pēketanga: Bottle: Width 68 mm x Depth 68 mm X Height 305 mm
Label: Width 50 mm x Height 140 mm
Tūtohu: Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
Hangarau Whakanao: The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
Wero Hoahoa: The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious.
labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
Rangahau: It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
Whakaaweawe: The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
Roanga o te Kaupapa: The project started in July 2024 in Tehran finished in September 2024 in Tehran
Rerenga Mahi: The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
Pātene: Copyrights belongs to Romance syrups owner
Whakamana Whakaahua: Illustrator: Mohammadreza Eslamparast
Industrial Designer: Kourosh Khanmohamadi
Assistant: Soodabeh Zomorodi, Samyar Eslamparast