Kweichow Moutai Te Tāpitanga Waipiro nā Yi Huang and Pei Luo

Ko te hoahoa Kweichow Moutai Te Tāpitanga Waipiro nā Yi Huang and Pei Luo he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

Kweichow Moutai Te Tāpitanga Waipiro

nā Yi Huang and Pei Luo

Kiritaki: Moutai Industrial Design Center

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

182,591

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170755

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kweichow Moutai Te Tāpitanga Waipiro

Ko Kweichow Moutai he hoahoa tāpitanga mō tētahi waipiro Hainamana e hokona ana i Hapani. Ko te āhua o te pātara i ahu mai i te pātara Moutai rongonui, ā, ka mau i ngā tae me te āhua o te uku porcelain o te Kāra Ru, i tīmata i te wā o te kīngitanga Tang. Ko te tuhinga peita i runga i te tāpitanga i ahu mai i tētahi rotarota nā te kaitito Hapanihi, nā Pirinihi Nagaya, i tuhia i te wā o te kīngitanga Tang. I puta anō taua kīanga i runga i ngā taonga āwhina i tukuna atu i Hapani ki Wuhan, hei whakamaumahara i te whakawhitinga ahurea roa i waenga i ngā whenua e rua. Ko te rahi o te tāpitanga he 77 mā te 77 mā te 173 mitamano. He kaupapa whakawhitinga ahurea tēnei hoahoa.

Te Whakamihi

Mō te A' Design Award Koura

Ko Kweichow Moutai Te Tāpitanga Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Kweichow Moutai Te Tāpitanga Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Kweichow Moutai Te Tāpitanga Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Inenga & Pēketanga: 77x77x173mm
Tūtohu: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Hangarau Whakanao: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Wero Hoahoa: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Rangahau: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Whakaaweawe: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Roanga o te Kaupapa: Renhuai city 24 July 2023 - 7 August 2023
Rerenga Mahi: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Ngā Mema o te Rōpū: Design Director [Yi Huang]
Creative Director [Pei Luo]
Whakamana Whakaahua: Moutai Industrial Design Center