Shangze Fruit Music Farm He Pouaka Koha nā Enfonad

Ko te hoahoa Shangze Fruit Music Farm He Pouaka Koha nā Enfonad he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Shangze Fruit Music Farm He Pouaka Koha

nā Enfonad

Kiritaki: Datong City Dongtian Mining Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #175429

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shangze Fruit Music Farm He Pouaka Koha

He pouaka koha a Shangze Fruit Music Farm mō ngā tōmato, i hangaia kia rite ki te pūrere whakatangi rīpene o mua. Ka whakamaharatia e ngā whakaahua, ngā tae me te hanganga te āhua ataata o ngā tau 1960 ki 1980. Ka whakahohea tētahi wāhanga puoro ina huakina te pouaka, ka whakatangihia te waiata tohu o te waitohu i urutaungia mai i tētahi waiata rongonui. Ka whakamahia ngā whakaahua papatahi o ngā reo irirangi, ngā mīhini tuitui, ngā takai kiriata me ngā piupiu rau nikau, me te kiripuaki o te waitohu ko Fanxi. Kei roto i te pouaka ngā kōwhao āhua tōmato hei pupuri i ngā hua me te whakamarumaru i a rātou i te wā e kawea ana. Ko te karaka te tae matua kia rata mai ai ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Shangze Fruit Music Farm He Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shangze Fruit Music Farm He Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shangze Fruit Music Farm He Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Inenga & Pēketanga: 4000*3000px
Tūtohu: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Hangarau Whakanao: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Wero Hoahoa: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Rangahau: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Whakaaweawe: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Roanga o te Kaupapa: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Rerenga Mahi: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Ngā Mema o te Rōpū: Yifeng Qu,
Hanxiao Wang