Melodi Chocolate Te Hoahoa Whakakākahu nā Ebru Sile Goksel

Ko te hoahoa Melodi Chocolate Te Hoahoa Whakakākahu nā Ebru Sile Goksel he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Melodi Chocolate Te Hoahoa Whakakākahu

nā Ebru Sile Goksel

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,760

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #175760

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Melodi Chocolate Te Hoahoa Whakakākahu

Ka whakaawehia tēnei hoahoa whakakākahu e te ahurea tiakarete tohunga tuku iho o Ūropi. Ka whakaahua te momotuhi i ngā tohu whakairoiro tawhito, ā, ka whakawhiti ngā hōhipi whakaahua i te kounga, te pūkenga toi, me te taonga tuku iho. He ngāwari te pūnaha ataata, ā, ka taea te whakamahi ōrite puta noa i ngā momo whakatakotoranga whakakākahu. Ko ngā rawa, ngā kakano, ngā taipitopito rau whānati, me ngā tikanga hanga i tīpakohia mō ō rātou pai ka waihanga i tētahi āhua tino pai e tika ana mō te hokohoko me te koha.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Melodi Chocolate Te Hoahoa Whakakākahu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Melodi Chocolate Te Hoahoa Whakakākahu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Melodi Chocolate Te Hoahoa Whakakākahu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Inenga & Pēketanga: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Tūtohu: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Hangarau Whakanao: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Wero Hoahoa: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Rangahau: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Whakaaweawe: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Roanga o te Kaupapa: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Rerenga Mahi: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Ngā Mema o te Rōpū: Ebru Sile Goksel
Whakamana Whakaahua: Photographer: Yonca Muslubaş