Ko te hoahoa Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co., Ltd he kaitoa whakahirahira o te 2026 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2026

Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro

nā Ying Song Brand Design Shenzhen Co., Ltd

Kiritaki: Kweichow Moutai Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

50,895

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #177057

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro

Ko Kweichow Moutai Osaka Expo Edition he hoahoa pūhera mō tētahi waipiro whakamaharatanga i hangaia mō te Taiwhanga Ao o Ōsaka 2025. I whakaawea te āhua e te taha waho o te Whare o Haina, ā, ka whakamaumahara hoki ki ngā pukapuka pere kākaho tuku iho o Haina. Ka tū te pounamu uku i roto i tētahi horanuku konganuku, ā, i hangaia te pouaka ki te papa kākaho taiao, te konganuku me te hiako hangahanga. He rārangi wā konganuku kei runga i te pouaka e tohu ana i te hononga roa i waenga i te waitohu me te Taiwhanga Ao. Ka rere tētahi kakau konganuku i whakaahuatia ki te āhua o te oko waina i te rārangi wā hei huri i te pouaka kia tuwhera.

Te Whakamihi

Mō te A' Design Award Koura

Ko Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Kweichow Moutai Osaka Expo Edition Te Pūhera Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Inenga & Pēketanga: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tūtohu: Chinese Baijiu packaging, packaging design, commemorative wine
Hangarau Whakanao: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Wero Hoahoa: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Rangahau: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Whakaaweawe: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Roanga o te Kaupapa: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Rerenga Mahi: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Ngā Mema o te Rōpū: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Whakamana Whakaahua: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025