Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu nā Kazuo Fukushima and Aya Tanaka

Ko te hoahoa Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu nā Kazuo Fukushima and Aya Tanaka he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu

nā Kazuo Fukushima and Aya Tanaka

Kiritaki: Meiji China Investment Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

19,731

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #179695

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu

Ko tēnei hoahoa tāpaki inu ka whakamāori anō i tētahi rānei tī mangu rongonui mā tētahi whakaaturanga whakairoiro o nāianei. Ka whakaahuatia ngā tauira whakapaipai tuku iho hei tauira takai haere tonu e whakanui ana i te kitenga mai i ngā koki katoa i te wā e hanga ana i tētahi rerenga ataata manawataki. Ka whakatūria e tētahi tapanga pokapū kua hangaia he mārama me he reanga, e whakataurite ana i te taonga whakapaipai me te āhei pānui. Ka tukuna e te hoahoa tētahi āhua mātau engari ka māmā te whakatata atu, e whakarite ana i te mōhiotanga kaha o te papa me te tauritenga ataata puta noa i ngā taiao hokohoko maha.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Heritage Wrap Beverage Packaging Mahi Matua: Te Tāpaki Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Inenga & Pēketanga: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tūtohu: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Hangarau Whakanao: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Wero Hoahoa: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Rangahau: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Whakaaweawe: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Roanga o te Kaupapa: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Rerenga Mahi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Ngā Mema o te Rōpū: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Whakamana Whakaahua: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD