Horse Year Te Takotoranga Rākau Kakara nā Bingran Zhao

Ko te hoahoa Horse Year Te Takotoranga Rākau Kakara nā Bingran Zhao he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Horse Year Te Takotoranga Rākau Kakara

nā Bingran Zhao

Kiritaki: BeiHang University

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

4,701

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #179810

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Horse Year Te Takotoranga Rākau Kakara

He raupapa takotoranga a Horse Year mō ngā rākau kakara whakakā. Ko te pokapū o te hoahoa ko te pūāhua tuhi Hainamana tawhito (seal script) mō te hōiho, i honoa ki te reo rārangi o ngā tohu karakia Daoist me ngā tauira auahi. E rima ngā momo e whai ana i tētahi huringa tae i ahu mai i ngā Huānga e Rima, arā te konganuku, te wai, te rākau, te ahi me te oneone. Ka taea ngā pouaka e rima te whakanoho tahi ki te taha o tētahi ki tētahi hei hanga i te āhua o tētahi hōiho e oma ana. Ka kumea mai tētahi paepae o roto kia kitea ai te kakara me tētahi karere manaakitanga. Ko te kāri pepa kāore i pania, ko ngā waituhi ahu mai i te soi, me tētahi paepae penupenu pepa i whakaahuatia e tautoko ana i te hangarua.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Horse Year Te Takotoranga Rākau Kakara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Horse Year Te Takotoranga Rākau Kakara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Horse Year Te Takotoranga Rākau Kakara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Inenga & Pēketanga: Width 160 mm × Depth 40 mm × Height 70 mm
Tūtohu: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Hangarau Whakanao: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Wero Hoahoa: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Rangahau: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Whakaaweawe: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Roanga o te Kaupapa: The project started in May 2025 in Beijing China and finished in November 2025.
Rerenga Mahi: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Pātene: Bingran Zhao
Whakamana Whakaahua: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou