Pocket Heritage Huinga Kōpaki Whero nā Mingzhi Cai

Ko te hoahoa Pocket Heritage Huinga Kōpaki Whero nā Mingzhi Cai he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Taonga Koha.

RinoTaonga Koha· 2026

Pocket Heritage Huinga Kōpaki Whero

nā Mingzhi Cai

Kiritaki: Mingzhi Cai

Kaitoa o te A' Design Award Rino i te Wāhanga Taonga Koha

3,385

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180415

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pocket Heritage Huinga Kōpaki Whero

He raupapa kōpaki whero kohikohinga a Pocket Heritage i hangaia mō te Tau o te Hōiho. Ka huri te hoahoa i te kōpaki whero tuku iho hei kaupapa kawe kōrero ahurea, mā te whakawhiti i ngā whakaahua o ngā hākari temepara me ngā whakaari Shehuo ki tētahi pūnaha kiripuaki kotahi. Ko te rahi o ia kōpaki he 90 mm ki te 170 mm, ā, kua tāia ki te pepa motuhake pīataata perlescent mā ngā waituhi UV tae e rima. Ka tāpirihia ki ētahi hoahoa i whiriwhiria he whakairo pupuhi me te pepa koura. Kei roto i ia mōkihi e ono ngā kōpaki i tīpakohia matapōkeretia mai i ngā hoahoa e toru tekau mā whā, e whakatenatena ana i te whakawhitiwhiti me te whakaatu ā muri hei tāwhāiti tā.

Te Whakamihi

Mō te A' Design Award Rino

Ko Pocket Heritage Huinga Kōpaki Whero te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pocket Heritage Huinga Kōpaki Whero he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pocket Heritage Huinga Kōpaki Whero mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Pocket Heritage transforms the red envelope into a portable heritage medium for New Year and ceremonial gifting. A unified Year of the Horse character system ensures clear recognition while reinterpreting Shehuo performance culture in a contemporary format. Printed on pearlescent specialty paper with five color UV inks, selected designs also feature embossed relief with gold foil to create vivid color shifts and tactile depth. Each pack contains six randomly mixed envelopes to encourage exchange, collecting and continued use as keepsake prints.
Inenga & Pēketanga: This project is a collectible red envelope series. Each retail pack contains six randomly mixed envelopes selected from a set of thirty four designs to encourage exchange and storytelling. Envelope size is 90 mm x 170 mm. The envelopes are printed on pearlescent specialty paper with high contrast graphics for strong legibility and tactile appeal. Selected editions include embossed relief with gold foil. Used envelopes may also be kept and framed as decorative prints.
Tūtohu: Intangible Heritage, Temple Fair, Shehuo, Red Envelope, Cultural Communication, Year of the Horse, Character Design, UV Printing, Pearlescent Paper, Collectible Gift Set
Hangarau Whakanao: Five color UV ink printing on pearlescent specialty paper creates vivid color shifts and a tactile surface. Selected designs feature embossed relief with gold foil to add raised detail and a ceremonial finish. The character artwork follows a unified visual guide to maintain consistency across the Year of the Horse series. Prototyping included print proofing, finish testing and iterative layout adjustment before final production.
Wero Hoahoa: The main challenge was translating traditional Chinese temple fair and Shehuo culture into a contemporary collectible format without losing authenticity. The project needed to balance historical reference, visual clarity, tactile richness and production consistency at the same time. Another difficulty was building a unified character system from diverse cultural sources while keeping each design vivid, readable and suitable for printing, gifting and long term display.
Rangahau: Cultural and user centered design research. The objective was to translate temple fair and Shehuo heritage into a coherent Year of the Horse character system that is easy to recognize and share. Methods included visual comparison of classical painting records, relic imagery and contemporary festival documentation, followed by iterative character development, print proofing and user feedback with art students. The result was a thirty four design series with strong tactile identity, collectible value and improved cultural recall.
Whakaaweawe: This project was inspired by the visual energy of Chinese temple fairs and Shehuo performances. It rethinks the traditional red envelope as a portable medium for Year of the Horse cultural storytelling. Research compared classical painting records and relic imagery with contemporary festival documentation. Through collaboration with art students and iterative development, the design established a consistent character system and transformed heritage references into a vivid, tactile and shareable gift format.
Roanga o te Kaupapa: The project was developed from May 2025 to January 2026 in Bazhou, Langfang, Hebei, China. Research and co creation workshops were conducted with art students during the development process. Print prototyping, material testing and final production were completed with local manufacturing partners. The series was then prepared for market presentation and distribution.
Rerenga Mahi: Users select a red envelope from the pack and present it during New Year celebrations or ceremonial gatherings. The tactile surface encourages handling and close viewing. Because each pack contains six randomly mixed designs, people naturally compare, exchange and discuss the characters and their cultural meanings. After use, the envelope can be kept, displayed or framed as a small decorative print, extending both its function and emotional value.
Pātene: Copyrights belong to Mingzhi Cai, 2026.
Whakamana Whakaahua: Image #1: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #2: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #3: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #4: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #5: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Video Credits: Videographer Mingzhi Cai, Pocket Heritage, 2026.