Ko te hoahoa Waima Year of The Horse Te Pūhera Pia nā Meituan Brand Design he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Waima Year of The Horse Te Pūhera Pia

nā Meituan Brand Design

Kiritaki: Meituan Waima

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

5,897

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #182051

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Waima Year of The Horse Te Pūhera Pia

Ko Waima Year of The Horse he pūhera pia tāpui i hangaia mō te Tau Hou Hainamana o te Hōiho. Ka wehe atu te pātara karaehe i te āhua porotakataka noa o te pia, ā, ka mau i tētahi āhua rangatira, he porowhita te wāhanga o waenganui e whāiti haere ana ki te kakī me te pūtake. E whakaatuhia ana ngā hōiho rererangi me ngā parirau tuwhera e piki ake ana ki runga, e honoa ana e ngā rīpene whero rere e whakapuaki ana i ngā manako pai mō te tau e haere mai nei. Ka kapi te mata kōpiko e tētahi paninga tohu āhua i tunua 360 tākiri, ā, ka hoatu ki ngā tauira he papanga ahu-toru whai paparanga me te kanapa nui.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Waima Year of The Horse Te Pūhera Pia te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Waima Year of The Horse Te Pūhera Pia he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Waima Year of The Horse Te Pūhera Pia i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Inenga & Pēketanga: height 298.5mm
diameter 86.9mm
Tūtohu: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Hangarau Whakanao: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Wero Hoahoa: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Rangahau: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Whakaaweawe: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Roanga o te Kaupapa: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Rerenga Mahi: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Ngā Mema o te Rōpū: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong