Fortune Express Te Pūhera Waipiro Baijiu nā Yao Wu

Ko te hoahoa Fortune Express Te Pūhera Waipiro Baijiu nā Yao Wu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Fortune Express Te Pūhera Waipiro Baijiu

nā Yao Wu

Kiritaki: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,184

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #182337

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fortune Express Te Pūhera Waipiro Baijiu

Ko Fortune Express he hoahoa pūhera mō te waipiro baijiu. Ko te pouaka tuanui taupatu he 280 mā te 150 mā te 230 mitarau te rahi, ā, ka whakatuwherahia mai i raro. Ka hikina ia paparahi o roto, ka kitea nga pounamu e rima, ā, kei ia pounamu tētahi Atua o te Whairawa rerekē i roto i tētahi tae o ngā Huānga e Rima. Kei raro i ngā pounamu ko ngā pouaka matapō ngohengohe e rima, ka haea kia kitea ai ngā whakaahua iti kua whakaātaahuatia. Kua whakaotia te pouaka o waho ki te tāmau konukura, ā, kua tāia matihikotia ngā tapanga. Ko ngā tāre ngohengohe he muka polyester ngohengohe, me ngā taipitopito kua tuia.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Fortune Express Te Pūhera Waipiro Baijiu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fortune Express Te Pūhera Waipiro Baijiu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fortune Express Te Pūhera Waipiro Baijiu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Inenga & Pēketanga: Length 280mm x Width 150mm x Height 230mm
Tūtohu: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Hangarau Whakanao: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Wero Hoahoa: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Rangahau: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Whakaaweawe: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Roanga o te Kaupapa: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Rerenga Mahi: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Pātene: /
Ngā Mema o te Rōpū: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Whakamana Whakaahua: /