Ko te hoahoa Propeller Tapanga nā Studija Creata he kaitoa whakahirahira o te 2014 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2014

Propeller Tapanga

nā Studija Creata

Kiritaki: Stumbras

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #34414

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Propeller Tapanga

Ko te Kaitakawaa he kohinga wairua mai i nga tini waahanga o te ao, e pa ana ki te kaupapa haerenga a te hau, me te kaipatu rererangi hei peihana waitohu. Ko nga ahuatanga o ia momo inu ka kitea i roto i te maha o nga whakaahua, tuhinga tuhi e rite ana ki nga tohu o nga waka rererangi me nga taakahu e mahi ana hei tohutao pakikiko. Ko te hoahoa maha kua whakakotahi me nga momo momo o te peera karakara, nga momo taera rereke, nga tauira me te embossing.

Te Whakamihi

Mō te A' Design Award Koura

Ko Propeller Tapanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Propeller Tapanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Propeller Tapanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Inenga & Pēketanga: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tūtohu: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Hangarau Whakanao: Flexo printing, cold foil, glossy and matt varnish, embossing.
Wero Hoahoa: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Rangahau: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Whakaaweawe: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Roanga o te Kaupapa: Started in 2013, the collection will be expanded with other beverages.
Rerenga Mahi: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Ngā Mema o te Rōpū: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Whakamana Whakaahua: Edgaras Marozas