The Sands Wine Labels He Tapanga Waina nā Giovanni Murgia

Ko te hoahoa The Sands Wine Labels He Tapanga Waina nā Giovanni Murgia he kaitoa whakahirahira o te 2018 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2018

The Sands Wine Labels He Tapanga Waina

nā Giovanni Murgia

Kiritaki: Cantina Li Duni

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

19,745

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #67776

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Sands Wine Labels He Tapanga Waina

Hei mohio mo te hoahoatanga o enei tapanga, kua whakahaerehia nga rangahau ki nga tikanga taera, nga rauemi me nga whiringa whakairoiro, e tohu ana i nga uara o te kamupene, o nga hitori me te rohe i whanau ai enei waina. Ko te ariā o enei tapanga ka timata mai i te ahuatanga o te waina: ko te onepu. Ina koa, ka piki ake nga waina ki te onepu o te moana he iti noa te tawhiti mai i te takutai. Ko tenei whakaaro ka hangaia ma te hangarau whakaoho ki te tango i nga hoahoa i te onepu o nga kari Zen. Ko nga tapanga e toru e waihanga ana i tetahi hoahoa hei tohu i te misioni winika.

Te Whakamihi

Mō te A' Design Award Rino

Ko The Sands Wine Labels He Tapanga Waina te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Sands Wine Labels He Tapanga Waina he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Sands Wine Labels He Tapanga Waina mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Inenga & Pēketanga: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tūtohu: wine, label, packaging, wine label design
Hangarau Whakanao: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Wero Hoahoa: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Rangahau: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Whakaaweawe: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Roanga o te Kaupapa: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Rerenga Mahi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Pātene: No copyrights on this project
Ngā Mema o te Rōpū: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Whakamana Whakaahua: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver