Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe nā Nick Pitscheider and Sharon Hassan

Ko te hoahoa Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe nā Nick Pitscheider and Sharon Hassan he kaitoa whakahirahira o te 2019 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2019

Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe

nā Nick Pitscheider and Sharon Hassan

Kiritaki: Nick Pitscheider

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

49,818

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #78016

Tūhura Ratonga Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe

Ko te hoahoa wai Cedea he mea whakahihiri e nga Ladin Dolomites me nga korero pakiwaitara mo te ahuatanga marama o Enrosadira. Na to ratou kohuke ahurei, ka marama nga Dolomites i roto i te tae whero, te mura o te ra i te whitinga o te ra me te torengitanga o te ra, ka hoatu he ahua makutu ki te tirohanga. Ma te "rite ki te kari makutu rongonui o Roses", ka whai te kohinga Cedea ki te hopu i tenei waa tonu. Ko te hua ka puta he pounamu karaihe kia kanapa te wai me te mura ki te hua ohorere. Ko nga tae o te pounamu he rite ki te kanapa motuhake o nga Dolomites i kaukau ki te whero whero o te kohuke me te puru o te rangi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cedea - Dolomites' Luxury Mineral Water Te Wai Kohuke Patara Karaihe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Inenga & Pēketanga: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tūtohu: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Hangarau Whakanao: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Wero Hoahoa: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Rangahau: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Whakaaweawe: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Roanga o te Kaupapa: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Rerenga Mahi: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Pātene: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Ngā Mema o te Rōpū: Nick Pitscheider
Sharon Hassan
Whakamana Whakaahua: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).