Pony Pack Tea Primary Function: Pouaka Koha Tī nā Xiang Qian, Deng Zhehao and Yao Wenliang

Ko te hoahoa Pony Pack Tea Primary Function: Pouaka Koha Tī nā Xiang Qian, Deng Zhehao and Yao Wenliang he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Pony Pack Tea Primary Function: Pouaka Koha Tī

nā Xiang Qian, Deng Zhehao and Yao Wenliang

Kiritaki: Rufy Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

22,865

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87642

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pony Pack Tea Primary Function: Pouaka Koha Tī

Book Text: He hoahoa mōkihi koha a Pony Pack Tea i hangaia mō te tī matua. E whai ana te ariā i te hītori roa o te hanga tī, e tiakina ai ngā tikanga tuku iho me te whakakotahi ki te whakahaerenga hanga hou. Ka whakapaparangihia ngā pū Hainamana i tuhia ki ngā momo āhua o ngā wā rerekē ki runga i te mata hei whakaputa i te kounga e kawea ana puta noa i te wā. Kei roto i te huinga he pouaka me tētahi pēke rārangi ka kati ki te pona taura kūmea. Ka whakamahia he pepa āhua māmā, me te tā mata, te whakaparahi me te whakaraukumea. Ka whakamahara ngā āhua ki ngā pou tī me ngā keke tī.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pony Pack Tea Primary Function: Pouaka Koha Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pony Pack Tea Primary Function: Pouaka Koha Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pony Pack Tea Primary Function: Pouaka Koha Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Inenga & Pēketanga: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tūtohu: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Hangarau Whakanao: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Wero Hoahoa: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Rangahau: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Whakaaweawe: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Roanga o te Kaupapa: 2017-2017.9 changsha, hunan province, China
Rerenga Mahi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Ngā Mema o te Rōpū: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Whakamana Whakaahua: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。