Huanghongying Te Kōpaki Tī nā Wei Dai and Kun Luo

Ko te hoahoa Huanghongying Te Kōpaki Tī nā Wei Dai and Kun Luo he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Huanghongying Te Kōpaki Tī

nā Wei Dai and Kun Luo

Kiritaki: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87649

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Huanghongying Te Kōpaki Tī

Ko Huanghongying he hoahoatanga kōpaki mō te tī e tipu ana i ngā maunga o Guizhou. He mea hanga te pouaka o waho ki te māpuna māmā, e māmā ai te kawe, te kawhiwhi me te hangaia anō. Kua wehewehea te tī ki roto i ngā pēke iti motuhake, nā reira ka taea te tango i tētahi wāhanga me te kore e pā ki ērā atu. Ko ngā whakaahua-ā-ringa e uhi ana i te mata o te pouaka e whakaatu ana i te āhuarangi o te maunga tī, te ao taiao ā-rohe me ngā tikanga whakatupu e whakamahia ana i te māra tī. Kua whakarārangihia ngā raraunga whai hua i te taha o ngā whakaahua. Mā tēnei hoahoatanga ka taea e ngā kaihoko te kite i te takenga mai me te kounga o te tī.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Huanghongying Te Kōpaki Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Huanghongying Te Kōpaki Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Huanghongying Te Kōpaki Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Inenga & Pēketanga: Width345mm x Depth 165mm x Height 85mm
Tūtohu: tea ,packaging, beverage, illustration, Graphics, Environmental
Hangarau Whakanao: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Wero Hoahoa: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Rangahau: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Whakaaweawe: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Roanga o te Kaupapa: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Rerenga Mahi: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Ngā Mema o te Rōpū: Designer:Wei Dai
Creative Director:Kun Luo
Whakamana Whakaahua: Designer Wei DAI,Huanghongying,2017