Yedao Lugui Baijiu Kōhua Inu nā Wen Liu and Xianwen Wu

Ko te hoahoa Yedao Lugui Baijiu Kōhua Inu nā Wen Liu and Xianwen Wu he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Yedao Lugui Baijiu Kōhua Inu

nā Wen Liu and Xianwen Wu

Kiritaki: Hainan Yedao Liquor Developemt Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,069

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88698

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yedao Lugui Baijiu Kōhua Inu

Ko Yedao Lugui Baijiu he hoahoa kōpaki mō tētahi waitohu waipiro nō te Kāwanatanga o Hainan i te tonga o Haina. E waru ngā wāhi ātaahua rongonui o Hainan e whakaatuhia ana hei whakaahua ki mua o te pounamu karaehe. Ka wehea te tapanga kakī mā tētahi tae rerekē. He acrylic me te pepa te pouaka o waho, nō reira ka kitea mārikatia te pounamu whakaahua i roto. He tā koura me te tā hiraka kua whakamahia ki te pouaka, ā, ka whakaotia te pounamu ki tētahi mahi puāwai tunua. Ko te kaupapa tae kikorangi māmā e whakaata ana i te ahurea me te tāpoi ā-rohe o Hainan.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Yedao Lugui Baijiu Kōhua Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Yedao Lugui Baijiu Kōhua Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Yedao Lugui Baijiu Kōhua Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Inenga & Pēketanga: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tūtohu: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Hangarau Whakanao: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Wero Hoahoa: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Rangahau: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Whakaaweawe: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Roanga o te Kaupapa: The project started in October 2018 and finished in May 2019 in Shenzhen.
Rerenga Mahi: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.