Ko te hoahoa Jingyang Brick Tea Kōpaki Tī nā Litete Brand Design he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Jingyang Brick Tea Kōpaki Tī

nā Litete Brand Design

Kiritaki: Litete Brand Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

28,858

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89381

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jingyang Brick Tea Kōpaki Tī

Ko te Jingyang Brick Tea he hoahoa kōpaki mō ngā pereki tī kua kōpekapeka. Ka eke te kōpaki ki te 100 mm te whānui, 100 mm te roa, 40 mm te teitei, ā, he mea hanga ki te pepa raihi hangamahi, e ārai ana i te makū. Ka whakamahia te whakapaipai mā te ringaringa mā te tā papa rākau, he mahi toi tuku iho nō Haina. E whakaatu ana ngā whakaahua i te noho a ngā kaihokohoko me ngā tikanga ā-rohe o te wā mutunga o te tautōhito Qing, ā, e toru ngā tae tuku iho a Haina ka whakamahia puta noa i te whānui. Ka kati te papa raro ki te tapanga pepa. Ka hirihiri tētahi pona taura kākaho i te kōpaki, ā, ka mahi hoki hei kakau mō te hari.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jingyang Brick Tea Kōpaki Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jingyang Brick Tea Kōpaki Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jingyang Brick Tea Kōpaki Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Inenga & Pēketanga: 100 mm x 100 mm x 40 mm
Tūtohu: Engraving,Tea Packaging,Packaging design
Hangarau Whakanao: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Wero Hoahoa: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Rangahau: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Whakaaweawe: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Roanga o te Kaupapa: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Rerenga Mahi: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Pātene: Copyrights belong to Langcer Lee, 2019.
Ngā Mema o te Rōpū: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Whakamana Whakaahua: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018