Creative Trade Mark He Pūhera Miere nā Zanas Karenauskas

Ko te hoahoa Creative Trade Mark He Pūhera Miere nā Zanas Karenauskas he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2020

Creative Trade Mark He Pūhera Miere

nā Zanas Karenauskas

Kiritaki: Lithuanian local bee farm Honey Moon

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Creative Trade Mark He Pūhera Miere

Ko The Botanic he hoahoa pūhera mō te miere mata e whakaatuhia ana i roto i te ipu karaihe 380 ml. Ko te tapanga he pepa kākāriki pōuri kāore i whakakikoruatia, ā, kua hangaia ki te whakakōpiri taumata-maha me te tapatoru-ono i tapahia ā-tāraihia, he āhua e whakamahara ana ki te honikoma. Ko ngā huānga tāraiapō mātine me te pepa kanapa mārama e tāpiri ana i te rerekētanga ki te papamuri pōuri. Kei tētahi tohu-whakairi kua whātuia, taha-rua te whakaahuatanga o te hua. Ka katia ia ipu ki te taupoki rākau i hangaia ā-ringa mai i te rākau linden, te rākau nāna te waihonga e kohia ana e ngā pī. E whakaata ana te hoahoa i te mā o te miere mata.

Te Whakamihi

Mō te A' Design Award Koura

Ko Creative Trade Mark He Pūhera Miere te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Creative Trade Mark He Pūhera Miere he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Creative Trade Mark He Pūhera Miere i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Inenga & Pēketanga: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tūtohu: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Hangarau Whakanao: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Wero Hoahoa: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Rangahau: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Whakaaweawe: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Roanga o te Kaupapa: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Rerenga Mahi: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Ngā Mema o te Rōpū: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Whakamana Whakaahua: Photo: Produck, MIndaugas Norkaitis