India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua nā Xiaomi

Ko te hoahoa India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua nā Xiaomi he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua

nā Xiaomi

Kiritaki: Xiaomi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

31,594

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92159

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua

Ko te Whakakōpaki o Inia he pūnaha whakakōpaki i hangaia mō tētahi rārangi hua hiko kaihoko e hokona ana i te mākete o Inia. E whakamahi ana te hoahoa i tētahi tautohe tae karaka me te mangu hei whakapiki i te pānga ā-tirohanga me te whakaata i te tae matua o te waitohu. He wāhi motuhake kei runga i ia pouaka e mau ana i te tuakiri waitohu, nō reira ka mau tonu te momo kotahi puta noa i ngā hua o ngā kāwai me ngā rahi rerekē. He hanganga mārama kei mua e whakaatu ana i ngā mōhiohio hua matua, te pepeha me ngā tino tohu hoko. He pepa ia pouaka, kua tapahia ā-matarau, kua kōpiritia kia hua ai te āhua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko India Packaging Te Whakamahi Matua: Te Whakakōpaki Hua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Inenga & Pēketanga: dimension height 30-120, Length 50-95, width 32-50mm
Tūtohu: electronic, orange, colorful, technology
Hangarau Whakanao: material: Paper Structure: paper die cut and fold to box.
Wero Hoahoa: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Rangahau: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Whakaaweawe: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Roanga o te Kaupapa: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Rerenga Mahi: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Pātene: Copyrights belong to Xiaomi, 2019
Ngā Mema o te Rōpū: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Whakamana Whakaahua: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge