Nudus Ko Te Kai Paramanawa nā Angela Spindler

Ko te hoahoa Nudus Ko Te Kai Paramanawa nā Angela Spindler he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2020

Nudus Ko Te Kai Paramanawa

nā Angela Spindler

Kiritaki: Depot Creative

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92526

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nudus Ko Te Kai Paramanawa

Ko te kohinga mo te kamupene tiimata e whakaatu ana i enei maramara huarākau me nga huawhenua hauora e noho tahanga ana i te rapunga whakaaro pai me te whakakatakatakata. Ko te rereketanga ko te mea he mea hanga mai i nga poro huarākau me nga poro huawhenua, kua whakamarokehia e te hau, kaore he mea taapiri - no reira te & #039 ;kahore-tahanga& #039; ariā. Ahakoa ko te pango he whiringa maia me te kore tikanga mo te maakete paramanawa hauora, i kowhiria e te umanga tenei hei whakaatu i te hihiko o te hua me te hamama ano. Ka mau te whakaahua i te hua i mua i muri mai i te whakamaroke-a-rangi e whakaatu ana he pai te hua ki te ahua o te ahua.

Te Whakamihi

Mō te A' Design Award Koura

Ko Nudus Ko Te Kai Paramanawa te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Nudus Ko Te Kai Paramanawa he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Nudus Ko Te Kai Paramanawa i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Inenga & Pēketanga: Size: 12.5cm wide by17cm high
Tūtohu: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Hangarau Whakanao: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Wero Hoahoa: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Rangahau: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Whakaaweawe: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Roanga o te Kaupapa: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Rerenga Mahi: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Ngā Mema o te Rōpū: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Whakamana Whakaahua: Photography: Andy Lewis