Serious Little Squid Fungsi Utama: Identiti Visual oleh Youjia Gu

Reka bentuk Serious Little Squid Fungsi Utama: Identiti Visual oleh Youjia Gu ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2020

Serious Little Squid Fungsi Utama: Identiti Visual

oleh Youjia Gu

Klien: MET Creative Brand

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #100470

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Reka Bentuk

Mengenai Serious Little Squid Fungsi Utama: Identiti Visual

Teks Buku: Serious Little Squid adalah identiti visual yang dicipta untuk sebuah jenama restoran. Identiti ini dibina berdasarkan A Zheng, sebuah karakter sotong yang mewakili pekerja pejabat di bandar. Butiran seperti tali leher dan tudung kepala menjadikan karakter ini mudah dikenali. Gaya grafik ini mengikuti gaya filem senyap hitam putih, menggunakan humor sejuk dan babak komik yang ringkas. Satu siri ilustrasi bernama teater dalaman mempersembahkan kehidupan seharian di sebuah bandar besar. Tujuannya adalah untuk membina nada jenama yang positif serta hubungan rapat dengan golongan pengguna muda.

Pengiktirafan

Mengenai A' Design Award Gangsa

Serious Little Squid Fungsi Utama: Identiti Visual ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Serious Little Squid Fungsi Utama: Identiti Visual diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Serious Little Squid Fungsi Utama: Identiti Visual memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensi & Pembungkusan: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Teknologi Pengeluaran: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Cabaran Reka Bentuk: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Penyelidikan: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspirasi: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Tempoh Projek: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Aliran Operasi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Paten: Copyrights belong to Youjia Gu, 2019.
Ahli Pasukan: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Kredit Imej: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.