Better Bodies Hi Identiti Jenama oleh Takahiro Eto

Reka bentuk Better Bodies Hi Identiti Jenama oleh Takahiro Eto ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PlatinumGrafik· 2022

Better Bodies Hi Identiti Jenama

oleh Takahiro Eto

Klien: Better Bodies Hi

Pemenang A' Design Award Platinum dalam Kategori Grafik

2,638,834

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #133445

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Better Bodies Hi Identiti Jenama

Better Bodies Hi ialah identiti jenama untuk sebuah studio senaman. Identiti ini berasaskan muka taip yang berubah dalam tiga peringkat. Apabila pengunjung bergerak dari kaunter penyambut tetamu ke kawasan senaman, huruf pada papan tanda menjadi lebih tebal dan lebih besar. Gaya paling nipis digunakan secara terhad di kaunter penyambut tetamu untuk mewujudkan suasana yang tenang. Gaya paling tebal digunakan di kawasan senaman dengan ketinggian melebihi satu meter. Muka taip ini diaplikasikan pada logo, laman web, papan tanda dan bahan bercetak. Huruf yang berubah-ubah ini membantu pengguna menyediakan tubuh dan minda untuk bersenam secara berperingkat.

Pengiktirafan

Mengenai A' Design Award Platinum

Better Bodies Hi Identiti Jenama ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Better Bodies Hi Identiti Jenama mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Better Bodies Hi Identiti Jenama ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensi & Pembungkusan: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tag: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknologi Pengeluaran: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Cabaran Reka Bentuk: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspirasi: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Tempoh Projek: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Aliran Operasi: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Ahli Pasukan: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima