Lazarus Effekt Ilustrasi Kempen oleh Lara Wilkin

Reka bentuk Lazarus Effekt Ilustrasi Kempen oleh Lara Wilkin ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2021

Lazarus Effekt Ilustrasi Kempen

oleh Lara Wilkin

Klien: Lara Wilkin

Pemenang A' Design Award Gangsa dalam Kategori Grafik

11,849

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #111279

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Lazarus Effekt Ilustrasi Kempen

Lazarus Effekt ialah satu set ilustrasi kempen yang dicipta untuk kempen kesedaran silang media mengenai kesan Lazarus. Kesan Lazarus, satu istilah yang dicipta oleh ahli paleontologi David Jablonski, menggambarkan penemuan semula satu bentuk kehidupan yang pernah dianggap hilang atau pupus. Ilustrasi ini menunjukkan tumbuhan dan haiwan yang telah ditemui semula. Setiap figura dilukis sebagai grafik vektor hitam putih dan kaya dengan perincian, supaya penonton dapat menemui lebih banyak lagi dengan pandangan yang lebih lama. Cetakan besar ini bertindak sebagai kunci visual yang menghubungkan poster, risalah, sepanduk dan grafik maklumat.

Pengiktirafan

Mengenai A' Design Award Gangsa

Lazarus Effekt Ilustrasi Kempen ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Lazarus Effekt Ilustrasi Kempen diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Lazarus Effekt Ilustrasi Kempen memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensi & Pembungkusan: main illustration 32000 mm / 23428 mm
Tag: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teknologi Pengeluaran: Drawn layout and adobe illustrator vectors
Cabaran Reka Bentuk: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Penyelidikan: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspirasi: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Tempoh Projek: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Aliran Operasi: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Ahli Pasukan: Lara Wilkin
Kredit Imej: Lara Wilkin