Reka bentuk Umano Identiti Jenama oleh Ruis Vargas ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2021

Umano Identiti Jenama

oleh Ruis Vargas

Klien: Laika

Pemenang A' Design Award Besi dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #116954

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Warna

Reka Bentuk

Mengenai Umano Identiti Jenama

Umano ialah identiti jenama yang dicipta untuk sebuah bar hotel di Sao Paulo, Brazil. Identiti ini mengambil inspirasi daripada antropofagi budaya, satu konsep sastera yang menggabungkan unsur jenaka dengan tafsiran semula bebas terhadap pengaruh luar. Projek ini merangkumi logotaip, kad perniagaan pada kertas offset 300 gram, menu, beg, reka bentuk permukaan serta poster yang dicetak pada kertas offset 75 gram dan ditampal pada dinding dalaman. Grafik dan seni bina digabungkan untuk membentuk naratif visual yang mentafsir semula pemandangan kota dan puisi tempatan. Matlamatnya adalah untuk menjauhi nada formal yang lazim dalam bar hotel tradisional.

Pengiktirafan

Mengenai A' Design Award Besi

Umano Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Umano Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Umano Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimensi & Pembungkusan: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Tag: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknologi Pengeluaran: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Cabaran Reka Bentuk: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Penyelidikan: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Inspirasi: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Tempoh Projek: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Aliran Operasi: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Paten: Laika Design
Ahli Pasukan: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredit Imej: Laika Design